🔥 Popularity Heatmap

Visitor Density & Activity Patterns

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Tracked Devices
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Avg Days Seen
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Avg Pings
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Avg Distance (mi)

Interactive POI Density Heatmap

Heatmap showing concentration of Points of Interest around Gallery Haus

Activity Intensity

Low Medium High

Device Distance Distribution

Activity Frequency

📱 Most Active Local Devices

Rank Device ID (Anonymized) Days Seen Total Pings Distance (mi)

💡 Local Activity Insights

Resident Engagement

The heatmap shows concentrated activity along Central Avenue, the Edge District, and the Pinellas Trail spine, with Gallery Haus located at the intersection of these high-engagement zones. This positioning validates the site's centrality to the area's most active lifestyle corridors.

Proximity Patterns

Activity intensity remains high within walking distance of the site, indicating that residents and visitors already treat this area as part of their daily pattern. The majority of high-traffic POIs fall within a 1-2 mile radius, supporting Gallery Haus's walkable-urban value proposition.

Visit Frequency

Local devices exhibit repeated visits over the analysis period, supporting a stable, recurring user base rather than one-time tourism spikes. This behavioral consistency reduces lease-up risk by confirming that the target demographic already uses this neighborhood regularly.

Market Penetration

Strong device coverage near the site (31.8% Census penetration) confirms that BSC's mobile data sample is deeply penetrated in the target trade area, increasing confidence in all derived behavioral insights and visitation metrics.